FunTracking.com

4 differents ways to optimize campaign running on 7search PPC :

1. Keyword Optimization (old way, the bad way)

Watch the video tutorial here

2. Website Referer Optimization

Tons of bad website referers coming from 7search partner and of course no conversion occur, do you already know how to block those bad refers?  See my video tutorial here. (put your comment please)

3. Partner Optimization

7search network consist of large distribution partner that generate ton of traffic. Many advertisers don’t how to eliminate the bad partners.

See how I block the bad partners on 7Search here.

4. Day/Time (day parting) Optimization

Run your campaign on specific day or time where you have profit only. It mean the advertising cost is less than the revenue or in the PPC term, the EPC (earning per click) is greater than CPC (cost per click).

Here is the video, how I do that.

Addon network is one of traffic source that offer popunder traffic, we can bid as low as $0.005.  Yeah … cheap traffic right? There is a reason why their traffic is very cheap. I know they have partner that generating traffic and fortunatelly we are as advertiser can choose to not activate the partner that make us lost money. This feature is very helpfull to increase the conversion and profit.

Hmn … next question

How do we access the addon network traffic quality ? and how we block those bad partner ?

To do this, we need to analyse conversion per partner ID as follow :

As you can see, the partner ID 113232 for this campaign provide high clicks/views but zero conversion. This partner ID of course make us loss money. We need to shut this down.

How to do this?

On Addon network go to traffic tag setting for that campaign :

From here, you know why we must create one traffic tag for each campaign on addon network. Yes … for campaign optimization purpose.

I have build my own CPA tracking from scratch. Why do I build it myself ? Because I want to track everything what i want.

Here is my CPA tracking capability right now:

• Simple to use
• Able to track from different traffic source, PPC/PPV/Media Buys
• Able to switch the affiliate link from one network to other network, very usefull if the offer is expired
• Weighting rotator based on precentage, something like 20% traffic goes to the offer on neverblue and 80% to the offer on maxbounty
• Powerfull and simple report capability
• Overview Traffic Performance
• Overview Network Performance
• Daily over view : clicks, leads, epc, conversion from all traffic sources and all CPA netword combined.
• Campaign reporting on several time frame i.e today, yesterday, last 7 days and all days.
• Daily, hourly campaign performance
• Which keyword converting
• Which partnert ID converting
• Which Browsers converting
• Which IP converting
• Which URL converting
• Which keyword match type converting
• Able to pull the subid/conversion stats from CPA network automatically

Here is the sample screenshot from live campaigns :

1. Overview Network Performance

2. Daily Performance

3. Traffic sources Performance

4. Campaign Performance

And many more performance reporting … as you can see on those pictures above, there is colom “more” that can provide more detail reporting.